Android sales have skyrocketed in the UK with a whopping 350 per cent increase in the first three months of 2010.
The Daily Mail said: "The surge has accompanied a general rise in the consumer uptake of smartphones as people come to the end of their old mobile contracts."
The huge increase in Android sales is all the more remarkable given that in the same period sales of contract phones only rose by 1 per cent.
GfK Retail and Technology has published research to show that Android smartphones now cover a 13 per cent share of UK smartphone contracts. At the start of 2010 this was only 3 per cent.
GfK analyst Megan Baldock said: "The figures suggest that an increasing number of consumers are now asking for Android handsets by name".
"Operating Systems such as the Android OS are now becoming a key selling point in their own right."
ZDNet also covered the news surmising that recently launched handsets such as the HTC Desire and Samsung Galaxy S have been extremely popular, which in turn has contributed to the amazing sales numbers.
Meanwhile the Register commented on the effects of the growth for Apple saying that the outlook was not good: "Apple, conversely, saw its UK market share decline from 75 per cent to 64 per cent during the same period."
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