A study has shown that although there is no clear leader in the smartphone market, Android mobile is the one to watch out for as far as the future is concerned.
Research firm IDC has weighed up the performances of Apple's iPhone, Google's Android-based mobile phones, Research In Motion BlackBerrys, Microsoft's Windows Phone 7 operating system and Nokia Symbian operating systems.
Ramon Llamas, the senior research analyst for IDC's Mobile Trends Team, said: "Android is the wild card in the race and Android mobile technology merits close observation for the rest of this year and many years to come."
Mr Llamas added that Android success was partly because consumers could personalise their 'smartphone experience'. Ease of use and the burgeoning app store for Android were also main factors.
The Android operating system is popular on many handsets including the HTC Droid Incredible, the HTC Evo 3G/4G and Motorola Droid. Yet this popularity could mean that companies such as LG Electronics, Dell and Samsung could also produce Android handsets in the future.
Recent data has shown that the Android phones have outsold iPhones and Blackberrys in the US in the second quarter of this year. By 2014 it is predicted that Android will have 24.6 percent of the smartphone marketshare worldwide, up from 16.3 percent.
Despite the success of Android the report concluded that there is ample room for multiple smartphone players to grow with no individual OS dominating. In fact there will be enough market room for up to five OS players over the next five years.
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