Thursday, August 19, 2010

Android mobile hits ad up

Ad impressions for the Android mobile phone are up, taking the smartphone platform into second place against its competitors.
This data comes from Millennial Media, which is the number one independent mobile ad platform with more than 63 million users.
The iPhone is still the leading unit with 55% of all smartphone ad impressions (down 1%), yet the Android mobile is now ahead of the Blackberry with 19% of the market share, up from 11% in June.
Steve McCord, head of product development at Millennial, said: "This marks the first time that Android mobile has hit second place since Millennial began tracking the numbers in August 2009."
The figures are not surprising given the huge popularity of the Android mobile phone which has seen a vast increase in sales this year.
The most successful ad impressions handset for the Android mobile is the Motorola Droid with 5% of the impression share.
Android ad requests have been going up by 47% month-on-month while Apple ad requests increased 24 percent.

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